Business research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand.

The purpose of business research is to gather information in order to aid business- related decision-making. Business research is defined as ‘the systematic and objective process of collecting, recording, analyzing and interpreting data for aid in solving managerial problems’